Training

Retail Insights has been active in Shopper Research and Category Management for more than 10 years, and can be considered an expert in the giving of advice on a broad spectrum of retail and trade marketing related business issues.

Every business question is taken into account within our structured and systematic frame of thinking.
We have taken the most frequently used analyses and the basic insights necessary to a Trade Marketeer, Category Manager or Insights Manager and condensed them into a series of three interactive workshops.

The strength of these workshops lies in the fact that we not only share our knowledge, techniques and vision, but that we are primarily concerned with ensuring that you are able to put these into practice immediately. The training sessions therefore include practical check lists and implementable step-by-step plans. This means that these trainings will give both yourself and your business added value right from day one.

Workshop 1: Thorough Business Analysis leads to increased focus within the commercial organisation

Workshop 2: Shopper Insights as a necessary basis for the Category Management process.

Workshop 3: How do I create a shelf vision and a shelf plan for a retailer?