Retail Insights

Category and business development based on shopper insights and retail expertise.

Retail Insights is active in Shopper Research, Category Management and Shopper Marketing.

Our expert team of market researchers and consultants, delivers actionable recommendations on how you can develop your business by optimally fulfilling shopper needs and optimizing your presence in-store. Retail Insights’ services are aimed at manufacturers and retailers in various channels worldwide.

 

Retail Insights to offer revolutionary new research technique

 

Predict Shopper behaviour using Virtual Store methodology

Ideally, shopper research is done by observing and interviewing real shoppers in real store environments. Unfortunately, this comes with a number of inconveniences.
Retailers are not always eager to allow interviewers in their shops; “real” shops are not always representative for how the store environment should look like; for some categories, traffic is low and shoppers hard to find.

For specific research purposes, a great alternative is to let target shoppers have their shopping experience in a carefully simulated online Virtual Store.

We have partnered up with Kansas City based Decision Insight, an indepedent US research agency with over 10 years experience in virtual shopper research.  Thanks to their  “Virtual Store” platform, we are able to offer our customers a wide range of complementary research solutions that vary from collecting fundamental insights in shopper behaviour and decision making to testing a number of “what if” scenarios for assortment, pricing and shelving.

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