Retail Insights
Category and business development based on shopper insights and expertise in category thinking.
Retail Insights is active in Shopper Research, Category Management and Retail Marketing Consultancy. Our expert team of market researchers and consultants, delivers – always with a specific business context in mind – actionable recommendations on how you can develop your business by optimizing your presence in-store. Retail Insights’ services are aimed at manufacturers and retailers in various channels worldwide.
Carrefour about its new hypermarket concept at the 14th Become Shopologue event
Carrefour is breathing new life into its hypermarkets. The concept stores in Bierges (9000 m2) and Lier (5000 m2) are a sign of the direction the retailer wishes to take.
“We have let ourselves be guided by insights into shopper behaviour,” says Prosper Cambré from Carrefour. “We know the drivers of shopper behaviour in our supermarkets and hypermarkets. For example, the fresh produce section is central to the supermarket. Carrefour has 57 hypermarkets, which represent 11 percent of the market share in Belgium.