New TNS Digital Life Research Published – The Latest Insight into Brands and Internet in Belgium!

Digital Life tells us that

• 3/4 of the Belgian population now have access to the Internet; we use it a great deal, often, and often quite long.
• Belgian surfers spend copious amounts of time on ‘researching’ brands and products. We browse extensively but also do a lot of on-line shopping. With the arrival of smartphones and tablets, on-line shopping is becoming even more widespread.
• On-line (earned and owned) media will be playing an even greater role in the ‘path to purchase’ compared to ‘paid media’ or traditional advertising.
• Digital word-of-mouth advertising is gaining in impact. 1/4 of surfers occasionally comment on brands on social networks, with 2/3 reading them.

• Whereas in emerging markets such as China, digital growth is exploding and keen surfers are highly receptive to brands on the internet, businesses in Belgium have to work much harder to exert any influence. So how do we make our selection from all of the websites of retailers, consumer review sites and price comparison sites. Or should we opt for (brand) friends on Facebook and send twitter messages?
• Is communicating yourself about your brand on social networks an opportunity or a risk?
• How much impact does your own site have? How many hits do you get on their 'customer journey'?

TNS Digital Life 2011 is the most extensive report on on-line behaviour and explores the on-line behaviour of some 72,000 consumers in 60 countries. Digital Life provides advice on how to use digital channels for developing your business. This is based on accurate insight into on-line human behaviour and opinions, both at local and global level. For more information and an interactive look at the main conclusions, please visit www.tnsdigitallife.com

The Belgian Digital Life report (115 pages) is now available at a cost of €2,000 (Excl. VAT).

Contact:
Jan Drijvers
(t: +32 (0)2 240 50 00, m: digitallife.in.belgium@tnsglobal.com)
or
Your trusted Customer Service Manager.